Matt Cutts is the head of anti-spam at Google and knows an awful lot about what Google consider to be spam versus what Google considers to be high quality content that they want to return in search results. Turns out that he is also a big fan of WordPress despite WordPress being a direct competitor to Google’s own Blogger platform.
It just goes to show that class stands out, I have always waxed lyrical about the benefits of WordPress and of having your own domain name and hosting using the WordPress platform. So it is nice to hear that one or two big wigs in the world of the Internet endorse that opinion, or at least the using WordPress part of it. More than that, Matt goes on to discuss in broad terms many of the factors he considers contribute to a decent, high quality website or blog and, perhaps more importantly, where many people make some significant errors in their approach to SEO (search engine optimization). The video gives an overview of important insights into the topic of Google DO’s and Google DON’Ts that I recently wrote about in a book on that subject.
I spent quite a bit of time researching both what Google recommend and also what they condemn so that I could write the book. So I go into what Matt discusses in a lot more detail than he has on this video but it is, all the same, quite a good overview and summary of some of the main points. He also goes on to recommend what actions you can take, through the use of plugins, to make a WordPress blog safe from spammers and hackers. So overall a pretty useful video if you have 45 minutes or so spare.