Good question, what does blogging do? and probably the next question to follow that one is how are you supposed to do it?
The truth is when I first started out I didn’t really know, I could have quoted the usual stuff, you know ‘it is an abbreviation of web-log’ or I could have been a little more clever and said it is a chronological list of posts published on the Internet that reflects the thoughts, ideas and philosophy of the author. Some people might say it is a method of communication, a social engagement tool that allows you to reach other like minded people. But maybe it’s just a business aid to help promote a company or a charity. Perhaps it is just a way of selling stuff on the Internet or even just giving it away.
Well actually blogging is probably all those things and quite a few other things as well; depending on who is responsible for it.
My first attempts at blogging were totally unfocused ramblings about lots of different activities that were occurring over time involving a variety of different subjects. A visitor to my first ever blog described the content as being a little random. Well he got that almost right, but I suspect he was being a little kind, the posts were actually completely random. If I had carried on in that way I have no doubt it would have drawn an audience of sort. Most likely an audience of people that like random and who were not particularly interested in cohesive and focused content.
But that wasn’t really my objective, the reason I was blogging was to get noticed on the Internet by potential customers for my businesses. There that was honest wasn’t it.
The randomness came about because of my complete lack of understanding as to how blogging should be used. That was several years ago and I now understand, or at least I think I do, that to create quality content and to draw an audience, there does need to be some level of focus and planning.
The basic requirement of any blogger is that they chose a subject of interest, one that they are passionate about, and then go about creating quality content which is marked by their personality and individual style in a way that engages people at a social level.
So there you have it, do that and you will likely be a very successful blogger, fail to do that and you probably won’t be successful at all.
You may have noticed that there are quite a few probably’s, maybe’s, possibly’s and likely’s scattered throughout this dialogue. There is a good reason for that, Blogging, is not an exact science. There will be people that break all the rules and still get a huge following and there will be those that work strictly to the methods outlined in the Guru Guidelines, who hardly get a visit.
Nobody really knows why some people seem to have a bit of magic at their disposal and others don’t. It is a bit like trying to predict who will have the next GangNam Style hit. That said there are underlying rules that set standards. A blog needs to work technically for example, be easy to navigate and should not throw up flags to search engines that say ‘I am trying to fool you’.
There are also other methods and approaches to blogging that should ensure you at least get the basics right. And that is what this blog is all about, it provides the general guidelines that explain what a blog is, how to get it published and then market and promote it in a way that most individuals and small businesses can understand and implement. Search engine optimization is one of the big subjects covered, along with how social signals now go hand in hand with SEO and then generally which are the best tools for blogging. You can use the drop down menus to find your subject of choice, depending where you are on your blogging journey, and dig in.
As for the magic ingredient, well that is up to you to provide ♥