Matt Cutts is the head of anti-spam at Google and knows an awful lot about what Google consider to be spam versus what Google considers to be high quality content that they want to return in search results. Turns out that he is also a big fan of WordPress despite WordPress being a direct competitor to Google’s own Blogger platform.
It just goes to show that class stands out, I have always waxed lyrical about the benefits of WordPress and of having your own domain name and hosting using the WordPress platform. So it is nice to hear that one or two big wigs in the world of the Internet endorse that opinion, or at least the using WordPress part of it. More than that, Matt goes on to discuss in broad terms many of the factors he considers contribute to a decent, high quality website or blog and, perhaps more importantly, where many people make some significant errors in their approach to SEO (search engine optimization). The video gives an overview of important insights into the topic of Google DO’s and Google DON’Ts that I recently wrote about in a book on that subject.
I spent quite a bit of time researching both what Google recommend and also what they condemn so that I could write the book. So I go into what Matt discusses in a lot more detail than he has on this video but it is, all the same, quite a good overview and summary of some of the main points. He also goes on to recommend what actions you can take, through the use of plugins, to make a WordPress blog safe from spammers and hackers. So overall a pretty useful video if you have 45 minutes or so spare.



The popularity of Twitter has simply been growing at a phenomenal rate. As per Econsultancy’s report, Twitter to date has more than 75 million users all across the world, with more than 15 million active users. You can now see people using it for business networking and promotion purposes. As Google and other search engines are, at their own admission, taking more notice of social site profiles, optimizing your Twitter profile, especially in the context of business promotion and marketing, is important. By optimizing your Twitter profile page, you can build up natural links and thus generate a decent amount of traffic for your site from all the popular search engines. So if you have been considering the potential of these benefits and have planned to optimize your Twitter page to help achieve effective search engine results, you may be interested in some smart optimization tips for your business. Taking these steps could help provide you with quality links that will spread brand awareness among your target audience. So, let’s check out some tips for optimizing your Twitter profile:




