This is a subject that has been discussed before and it really covers where search engines look first for the keywords that identify what a URL or individual page is about i.e. the content within the page. Note I said URL not website, this is because each page is assessed for its content not the whole site as one entity.
It follows then that, when you choose a domain name for your site, including a primary keyword is probably a good idea if you are interested in SEO results. Likewise when you create additional pages for your website, think about what the page is about and of course which keywords you are targeting for the page. This is because the name you give to the file, be it an html, php or some other format, forms part of the URL for the page and as such can contain a keyword or if you really push it perhaps 2 keywords or keyword combinations.
Of course if you think about this even further then each individual blog post you make also has a URL and (with WordPress anyway) you can edit the URL to be what you want. Very easy to forget this, I do it all the time, the URL gets created automatically and basically takes on the full title of your post, if you have things set up that way. But when you are in the edit screen there is a little ‘Edit’ button or an option to ‘Get Shortlink’ if you prefer, the latter is providing you haven’t already edited the automatically produced version. So in a word, or keyword for that matter, putting primary keywords in your domain name, page and post URL’s will help your SEO efforts, and if you don’t believe me, you can watch what Matt Cutts of Google corporation has to say about it below.
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