A Good Time is Blog Time

The first thing you need to know is that Google will charge you more for non-relevant ads than they will for relevant ads, and clearly if you have decided to use Google ads then you will be looking for the most traffic at the least expense. That statement is all about click through rate and click through rate is when people see your ad and decide to click on it taking them to the target URL. The higher the click through rate the more traffic you get and the more chance of making a sale. If your ads have a low click through rate, you get less traffic and less chance of a sale, plus Google are likely to charge you more because the ad is not being effective and they are not earning enough due to the low level of clicks. In a nutshell if you write a non-relevant ad (versus your chosen keywords), you are likely to get very little traffic and you pay more for the privilege.

This along with the next paragraph really is the crux of using Adwords, the ads you produce must be absolutely laser focussed both in terms of selecting the keywords relevant to the ad you create and then delivering on the promise the ad offers.

So what does that mean exactly, it means there is no use choosing a keyword that is focussed on a B&B when you offer self catering for example, or an iPad when you are selling digital cameras. This is the second part of the equation i.e. if you marry up your selected keywords brilliantly with your chosen ad format and lots of people click on your ad, at a cheaper rate reference the first paragraph but remembering you have to pay for each click all the same, then they arrive at the URL you have promoted and what happens. Doh!!! wrong product and off they go on the search for the right product. So who is the winner? actually no-one because you didn’t get the sale and the prospective customer didn’t get the product they were looking for.

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This is the only name I could come up with for this marketing system, its not Internet marketing, because its more than that. Its not network marketing because its more than that. It’s not viral marketing because its more than than that.

So I named it the Hybridised Marketing System because I think that is its most accurate description. The thing about this system is that it is a combination of more than one system and that is exactly what a hybrid is. The beauty of the hybrid approach is that if you are into Network marketing then you can use the methods and techniques associated with network marketing to promote this business. If you are into Internet marketing you can use the methods and techniques associated with Internet marketing to promote this business and now you will be able to earn without recruiting anyone through the new Pay Per Click system. But if you just like to give stuff away and use a free gift to promote and brand your business then you can do that as well.

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So now it is official, Google are looking for good quality content on the sites they return in their search results and are going to war against the domains that provide low quality, rubbish content. So is anybody panicking or are you like me thinking, hasn’t that always been the case? Because if it wasn’t it should have been. OK it is a given that they didn’t necessarily have their algorithm sorted out well enough to detect the junk before, there is plenty of evidence of that in all those gobbledygook re-spun articles you come across so often. But if they really do have their algorithm sorted now, then really for the people that produce genuine well written articles with good content, this change can only be good news.

There is one possible downside and that is if they start to consider duplicate content across multiple domains as representing low quality, because from my interpretation this is not at all the same thing and previously Google would not have considered that a problem either. They may have filtered the results to return the same article only once perhaps, but that is fair enough, nobody searching the Internet wants the same article 15 times just because it comes from a different domain. It is after all still the same article and what the searcher really wants is a selection of different results, that match their enquiry, from which to choose. Or at least that’s what I want and of course I would like them to be good quality.

So this is how I approach article marketing, I always mix up my articles and post on all the big Internet sites like Squidoo, Hubpages and Ezine Articles et al. I tend to put complete original stuff on Squidoo and Hubpages then link to them from my own blogs and websites i.e. I promote them as though they were on my own sites. But then I add feed articles to the likes of Ezine, Xomba etc. etc to get links back to my sites.

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