A Good Time is Blog Time

Has anyone else been checking their PR on their websites blogs and articles. I had a pretty good coo when I went from PR0 across the board to PR4 for the home page on my European Travel Website with many of the other pages getting awarded PR3  or below. All done without smoke and mirrors and no black hat techniques. Fingers crossed that the pages will retain their new found status. I checked some of my keyword targets and I am getting page one of Google for many of the terms I identified when the site was set up. Can’t be bad then can it, I guess time will tell.

So I think it is fair to say that the latest algorithm changes and PR criteria must be suiting the way I do business. This blog crept up another PR number to 3, which considering how competitive the subject is, should be considered no mean feat. Especially as I actually do operate as a one man band and I write my own unique articles i.e. no automated spinning software allowed or at least not deliberately. I do accept guest articles but try and make sure they are good quality, properly written and provide useful information. One or two substandard ones have crept in on occasion on some of my blogs, but they don’t stay long once spotted.

So what is the secret to getting a pat on the back from Google? Well if the results I have seen are anything to go by there isn’t really a secret, because Google have been telling us and I have been telling you about it in my Search Engine Results Experiment. Hopefully you have been following that dialogue and taking on board what I have been saying, it certainly is starting to look like that is the way to go. In summary then, it is as originally stated : Read the rest of this entry »

The importance of a snippet cannot be underestimated, like an Adwords campaign advert, your snippet needs to be laser focused and highly relevant to your page topic. The reason is obvious when you think about it, when the snippet is presented on the search results pages, hopefully page 1, it is, for a potential new visitor, their first glimpse of the subject you are presenting. It is the hook that brings them to click on your link and visit your page.

So having got your new visitor to take the bait, you then have to deliver on the promise. Fail to do that and the fish will slip the hook and swim off into the ocean looking for a tastier morsel.

So how do you make sure that the snippet presented by Google et al is the one you want to present? Let’s ask Matt Cutts of Google.

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