So now it is official, Google are looking for good quality content on the sites they return in their search results and are going to war against the domains that provide low quality, rubbish content. So is anybody panicking or are you like me thinking, hasn’t that always been the case? Because if it wasn’t it should have been. OK it is a given that they didn’t necessarily have their algorithm sorted out well enough to detect the junk before, there is plenty of evidence of that in all those gobbledygook re-spun articles you come across so often. But if they really do have their algorithm sorted now, then really for the people that produce genuine well written articles with good content, this change can only be good news.
There is one possible downside and that is if they start to consider duplicate content across multiple domains as representing low quality, because from my interpretation this is not at all the same thing and previously Google would not have considered that a problem either. They may have filtered the results to return the same article only once perhaps, but that is fair enough, nobody searching the Internet wants the same article 15 times just because it comes from a different domain. It is after all still the same article and what the searcher really wants is a selection of different results, that match their enquiry, from which to choose. Or at least that’s what I want and of course I would like them to be good quality.
So this is how I approach article marketing, I always mix up my articles and post on all the big Internet sites like Squidoo, Hubpages and Ezine Articles et al. I tend to put complete original stuff on Squidoo and Hubpages then link to them from my own blogs and websites i.e. I promote them as though they were on my own sites. But then I add feed articles to the likes of Ezine, Xomba etc. etc to get links back to my sites.
What I mean by that is, I will put a taster article in place with links back to my own blogs or other sites I want to promote. So for more detailed and complete information on the same topics, I lead visitors from the article directories back to my own websites, blogs and sometimes Hubpages hubs and Squidoo lenses. They are still unique i.e. I have written them, but they may leave a few questions unanswered, then I submit those same articles to lots of different article directories, not just Ezine, with a view to gaining enough interest from the visitors to those directories so that they want to visit my sites for more information and those 1 or 2 unanswered questions.
So in a nutshell, anyone who wants more info will find it on my own sites and sometimes my lenses and hubs as well. Hope that makes sense!!
Now I have always assumed that the search engines will filter the results to avoid getting the same articles repeated, and as I said before that is fair enough. So why submit to multiple directories, why not just concentrate on the ones that search engines return in the results?
Well there are two answers to that question, firstly different search engines return different results i.e. it is not all about Google and secondly different directories have their own loyal followers which means that bit is not about search engines at all. It’s a bit like some people like to shop at Boot’s the chemist and some prefer to shop at Superdrug. They are looking for the same products, they just prefer a different supplier.
Seems to work OK for me and I have seen no significant drop off yet, but then the new algorithm hasn’t been migrated world wide yet either. So who knows what will happen, I guess we will find out pretty soon.
Who needs to be worried? Personally I think it is the perpetrators of article spinning software and the people who use those tools. Perhaps the people who also follow this method but do it manually i.e. those that try and get the same articles published multiple times on the same domain names by re-arranging them. It is also the directories that let them get away with it and don’t reject the rubbish submitted to them.
That’s a pretty general statement but I think I can support it with this argument, I have already seen a clamp down by the likes of Hubpages and Ezine Articles. Hubpages suspended one of my hubs as being re-spun, it wasn’t, it was just quite technical and hard to follow so the reviewer played it safe and asked me to edit and resubmit it. Also Ezine Articles have announced a complete overview of their quality standards and are gearing up to reject more articles that they feel are not up to standard. In a word Google have got them worried.
The directories that allow low quality articles to be published under their domain name are almost certainly going to get targeted, whether that is via the algorithm (still not convinced they can) or due to Google Chrome’s blocking function, which they are definitely putting an emphasis on, certainly they compare what the algorithm blocks against the Chrome blocking results that their users put in place.
One thing is for sure, Google stand on their results and if the results they return are rubbish they are going to lose their reputation and the people that use them, no matter how big they are. Can’t really see them allowing that to happen, can you?
Ezine Articles Blog – Ezine are certainly thinking about the changes, so have a look and see what they are saying on their blog.