Have you sorted out the different types of blog posting you can do? Maybe you haven’t thought about it or you are not sure what I mean. Its pretty straightforward for a change, no matter what subject or blog topic you are discussing, there will basically be 3 types of blog posting. Here they are in all their glory:
- breaking news postings
- problem solving postings
- killer content postings
How you use these three types of post is quite important, they each lead to different types of traffic and never forget, traffic is King.
Breaking News Postings
The breaking news posting is used to grab traffic in a fast and furious way that isn’t sustainable. In other words, because it is breaking news, it will quickly fade away and the interest in it will wain as it changes from breaking news to old news. So it has a limited value, it is a headline grabber that can get people interested in your blog for a short period. It also has the potential to lead them to your other more sustainable postings. A certain percentage of the visitors you get are likely to explore your other writings and if they like what they find they are also likely to bookmark your blog or posts for future repeat visits.
The surge in traffic is very possibly going to be seen by the search engines and the potential from this is that you get a slightly higher profile in the rankings and you will start to creep up the search engine results page. If both these objectives are reached then you can consider it job done for your breaking news postings. Of course if your breaking news really catches the viral bug you could find yourself on the front page of Digg or StumbleUpon and then for a brief period the world will be your oyster.
Problem Solving Postings
These are the take it to the bank postings. If you can identify and solve specific problems related to the topic you are discussing and then post those solutions, you will find that people will bookmark these type of posts for reference and will keep returning time after time to use that problem solving information. Some websites exist entirely on this type of information, the how to do it of the world wide web; eHow is one such site. So next time you are working through a problem related to your blog topic, business, pleasure or otherwise, think about whether you can turn that into a problem solving posting that would be useful for your target audience and that tells them exactly how to resolve a specific issue, because for you this could be the gold key that opens the traffic door and gets you those highly valued repeat visits; not to mention referrals.
Killer Content Postings
The killer content postings refers to the quality content that you will need to produce in order to capture and keep your audience for the long haul. They are what will build your reputation as an authority on your topic. So the information has to well researched, insightful and have a depth to it that demonstrates you have spent some reasonable time on it. Its all about perfecting the copy writing, making sure what you have written meets the needs of your visitor in terms of what it delivers.
What’s that old cliche, you can fool some of the people all of the time and all of the people some of the time but you cannot fool all of the people all of the time. So what I am saying is that there comes a point when to produce quality work you have to put in the toil, you need to check your work before publishing it, edit it as necessary and make damn sure you have got your information right.
If you doubt what I am saying then think back to when you stumble across those re-spun articles that you find all over the Internet. As soon as you find them and you try to make sense of the automated, incoherent, gobbledygook that has been posted, what are your thoughts?
- This looks like an interesting read
- I think I’ll bookmark this for future reference
- This is really useful information
- What a load of garbage – click!!
I know what my thoughts are, but perhaps it is just me. I don’t think so somehow.
Let me know what you think, if there are other types of blog posting tips you feel passionately enough about to leave a comment, then feel free. I promise to publish any comments that are on topic.