A Good Time is Blog Time

The first thing you need to know is that Google will charge you more for non-relevant ads than they will for relevant ads, and clearly if you have decided to use Google ads then you will be looking for the most traffic at the least expense. That statement is all about click through rate and click through rate is when people see your ad and decide to click on it taking them to the target URL. The higher the click through rate the more traffic you get and the more chance of making a sale. If your ads have a low click through rate, you get less traffic and less chance of a sale, plus Google are likely to charge you more because the ad is not being effective and they are not earning enough due to the low level of clicks. In a nutshell if you write a non-relevant ad (versus your chosen keywords), you are likely to get very little traffic and you pay more for the privilege.

This along with the next paragraph really is the crux of using Adwords, the ads you produce must be absolutely laser focussed both in terms of selecting the keywords relevant to the ad you create and then delivering on the promise the ad offers.

So what does that mean exactly, it means there is no use choosing a keyword that is focussed on a B&B when you offer self catering for example, or an iPad when you are selling digital cameras. This is the second part of the equation i.e. if you marry up your selected keywords brilliantly with your chosen ad format and lots of people click on your ad, at a cheaper rate reference the first paragraph but remembering you have to pay for each click all the same, then they arrive at the URL you have promoted and what happens. Doh!!! wrong product and off they go on the search for the right product. So who is the winner? actually no-one because you didn’t get the sale and the prospective customer didn’t get the product they were looking for.

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That is actually easier said than done, especially when you have an audience that has learned over time that putting your name and email address in that harmless looking form is probably going to result in you receiving multiple emails each and every day from that time forth. Usually promising you the best thing since sliced bread for making an instant fortune, tearing Google apart, beating the system, tearing up the rule book and exposing a huge loophole that will make you rich beyond your wildest dreams overnight.

Problem is that most of the time, the promises bear no fruit, the instant fortune doesn’t appear and many of the individuals who employ this tactic are simply trying to make money out of you and don’t really care what happens once they have their cash. That is clearly not true of everyone, there are many people who also believe very strongly in what they are offering and have a genuine desire to help you out. Lets face it, there is enough business going through the Internet to keep everyone reasonably well paid; even if it is restricted to legitimate businesses with real value and not everyone, believe it or not, wants to be a millionaire. Some people just want to make a comfortable living.

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Today’s post is from guest writer Mike Seddon’ who is a pay per click ad specialist.

As business owners we live in interesting times! For many of us the internet has changed the way we do business.

Some business owners have already embraced these changes and are seeing dramatic growth in the business.

Others are trying to ignore the internet and hoping it is a fad that will go away. It is not a fad. It will not go away and their businesses are probably doomed if they do not change their thinking.

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Promoting an online business should and can be simple, albeit at times it can be a little tedious, but there are ways around that.

The reasons for wanting to promote an online business are pretty simple as well. It is basically down to one thing and one thing only, getting traffic to your site. Whether that is a blog, a static website, a single page website, an article, or any of the other ways of illustrating your business or business components online.

The fact of the matter is that traffic is king, the more traffic you can get to your site the more likely you are to make those important sales, find new customers, gain the attention of advertisers or benefit from pay per click (PPC) advertising or pay per action (PPA) affiliate relationships. Ideally that traffic needs to be highly targeted with visitors that come to your site looking for exactly what you are offering.

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