The best style blogs are first and foremost the ones that have a message to communicate or a problem to solve and do it by providing great content. Before you get overly concerned with the look of your blog you need to understand that the main reason people visit blogs is to gain access to quality content. Some of the most highly visited blogs I have found have used standard format templates and just got on with the business of communicating with their target audience.
Its also worth noting that search engines can’t tell the difference between a highly polished, all singing and all dancing blog any more than they can a bog standard off the shelf template that comes as your starter for ten. Search engines look primarily at text and relate that text to enquiries entered into their search boxes. Also as things stand at the moment, many of the tools that provide a wow factor for a blog in terms of visual presentation are pretty much impenetrable to the search engines, and can easily leave them flaying about in the dark when it comes to trying to interpret the content of a blog.
So to get traffic coming to your blog, these are the first priorities: Read the rest of this entry »
