It’s very easy to forget that someone completely new to blogging may need assistance in understanding terms that anyone who has been blogging for a while will be completely familiar with. Consequently we can forget to explain the basics such as what’s the difference between Adwords and Adsense for example.

So, in a nutshell, the difference between Adwords and Adsense is that for one you are paying for an advertising campaign and with the other you are being paid for placing advertising on your website or blog, like this one to the left. Both are operated on a PPC (pay per click) basis.

A longer version of that is: Read the rest of this entry »

Today’s post is from guest writer Mike Seddon’ who is a pay per click ad specialist.

As business owners we live in interesting times! For many of us the internet has changed the way we do business.

Some business owners have already embraced these changes and are seeing dramatic growth in the business.

Others are trying to ignore the internet and hoping it is a fad that will go away. It is not a fad. It will not go away and their businesses are probably doomed if they do not change their thinking.

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There is a real dilemma going on in the world of Internet Marketing with respect to article spinning and article submission generally. Is it ethical, is it spam, will it damage your expert author reputation, will it increase or decrease traffic to your online sites, is there a duplicate content penalty? These are all relevant questions to the topic of article spinning and article submission.

Duplicate Content Penalty – Real or Myth

This subject has been touched on before so if you want to know for example what Google’s view on Duplicate Content is, you can take a look at this post published a while ago. It’s a bit heavy going but particularly useful if you want to have duplicate pages on your domain for some reason in a search engine friendly way.

Alternatively if you would just like an impartial view of whether the duplicate content penalty is real or a myth you can visit this earlier publication. The short answer is of course that the duplicate content penalty is a myth and visiting both of these articles will explain in detail exactly why.

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So is getting traffic to your blog a black art or is there a secret formula that guarantees you success. Perhaps just paying Google for position is the answer. I attended an advanced tips and techniques webinar with Google the other day discussing lots of different ways for getting a better click through rate on your Adsense ads. There were some really good techniques shared but not much said about getting traffic to your blog, a little bit to be fair but really not that much.

Now for me the biggest influence on Adsense income is getting traffic to your blog in enough quantities that you get a reasonable number of clicks. So when they opened the webinar up to a questions and answers session, I asked one simple question. I basically put up the question what is the most important feature of a blog that will result in Google placing it high up on the search engine results page, the consequence of which is getting traffic to your blog.

I was playing devils advocate a bit, because I pretty much knew what the response to that question would be…..

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This is a guest post from Web Co Interactive discussing how to go about selecting a suitable SEO company.

Search engine optimization has revolutionized the entire World Wide Web. Search engine optimization helps the organisations to improve their ranking in search engines. However, organisations find it difficult to optimize their website on their own. This is the reason why several organisations should opt for the services of professional search engine optimization companies.
Search engine optimization in Atlanta is a booming industry and is in huge demand. However, the presence of several search engine marketing companies in Atlanta can certainly create confusion for you. Some of the tips which will help you in selecting an efficient Search Engine Optimization Company are as follows:

Several SEO firms will focus on increasing your company’s website rankings via the use of major search engines. According to these agencies, this approach will increase the popularity of your organization or services. However, this is a rather expensive option compared to the other options which can help your business in the long run.
Evaluate the competency levels of the SEO software the company selects for your business. Search details of the software online and check the online reviews as well. Ensure that you are allowed to interact personally with the SEO account manager. One-on-one interaction will certainly help you to resolve any sort of doubts.

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You need to create facebook pages for your blogs and there are over 400 million reasons why. facebook is becoming massive and the whole world seems to be jumping in on the bandwagon. So if you are blogging or trying to build an online business you will ignore this resource at your peril.

From a blogging perspective not to create a facebook page is actually a bit of a waste. Once it is set up all you have to do is import your blog posts automatically and everything you publish will be shared on your facebook pages. So you have to ask yourself the question, why would you not do that? It is completely free, you will make the information immediately available to over 400,000,000 facebook members and you have all the social media tools you need at your fingertips to start building relationships with like minded people, people in the same business as yourself and potential customers.

Using facebook Pages

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Social media is a relatively new phenomenon which can appear bewildering to many people, but is it really that complicated?

This is very much dependent on how complicated you want it to be. You can, if you choose, be, totally overwhelmed by the multitude of social media sites there are available and what they offer. Some to be fair are a little more complicated than others, Facebook for example.

The ones I am referring to here are the social bookmarking sites that are a little less complicated in nature; good examples are Digg, Mixx, StumbleUpon etc.

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Sorry about that, but I needed to get your attention and being downright rude is just one of the ways of doing it. Of course there are other much nicer ways but if you are reading this then it did the trick this time and makes my point. I once saw a sign outside a public house in the UK that said ‘filthy ale and awful food’ everyone welcome. You just know that at some point you are going to have to go in and find out what its all about and whether the sign is true or just a very clever marketing ploy.

Well blogging is about clever marketing as well, without marketing your blog in a way that people actually take the time to stop and read it you are never going to convey to them that you actually know what you are talking about or give them the chance to find out that you are actually producing some great content worth reading i.e. you know how to write a good blog post.

Assuming that your main objective is to gain readership for your blog then writing a good blog post is all about 3 things: Read the rest of this entry »