A Good Time is Blog Time

As I have been discussing this subject recently I thought it would be a good idea to publish this video which has been produced by Google who have also been discussing the same subject and advising on what to do about inadvertent production of duplicate content.

The video also covers the implementation of the new rel=canonical tag which can be used to identify content that has been duplicated deliberately on a single domain.

Most importantly though, it does confirm that the duplicate content penalty is a MYTH

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The answer to the above question is relatively straight forward and is a little like cholesterol. There is good and bad duplicate content.

So if you are going to be penalised or not depends on the type of duplicate content you are involved with and is why you need to understand which is which.

Bad Duplicate Content

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An effective article marketing strategy is widely considered to be one of the best methods for creating multiple back links to your blogs or websites, improving the page rank of your sites and subsequently attracting visitors to your sites.

To submit your article to multiple article directories however can be a very time consuming process particularly if you are trying to do everything manually i.e. finding article directories, registering with those directories, copying and pasting your article information to the individual directories and trying to keep a record of what and where you have posted your articles so that you do not accidentally get labeled as a spam submitter by inadvertently re-submitting to the same sites with the same information.

So what is the answer to these problems, in a word it is finding an using a reliable article submission software program that addresses these issues and provides you with the ability to quickly and effectively post your articles to multiple directories, in other words a reliable directory submission software package.

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You may have noticed that I have been a little quiet on the posting front for the last week or so, this is because I am in the process of evaluating a new article marketing strategy and have been tied up in posting all the articles I have written to lots of different article directories.

This process is likely to continue for a while longer yet because not only do I intend posting all of my current articles, I am planning on writing a bunch more and getting them posted as well. You could be asking at this point what is the big deal with article marketing and the answer is pretty simple really:

• You write a load of articles on the topics you have published on the Internet
• At the end of the article is a resource section where you can put 2 sometimes 3 links to a URL of your choice
• You post the articles with as many article directories as you can
• Webmasters and bloggers go to the directories for content for their websites and blogs
• If they like your articles they post them on their websites or blogs including the links to your URLs
• Gradually your URLs gain more an more back links from all the posts that are made
• Backlinks = popularity = page ranking = traffic = sales and or readers

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Website performance measurement is a critical aspect of website search optimization because you can use the tools available to tell you exactly how you are doing and perhaps more importantly how you are doing it.

The how you are doing it part comes from examining the parameters that will reveal where your traffic is coming from and how the visitors ended up on your website or blog. The following is a list of parameters you need to be aware of and how you can use them: -

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SEO Search Engine Optimization and Linking Strategy

Link Building Strategy

Having lots of links to your site (providing they are the right type) will bring you traffic for 2 simple reasons: – (more…)

Submitting a site map to Google

A subject that has been reported as causing a lot of concern is the subject of submitting a site map to Google, the concern comes from two different aspects.

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What do you think the biggest mistake is that anyone makes with respect to website search optimization and blog writing????

Placing too much emphasis on keywords and keyword phrases.

The reason when you see it is pretty obvious -

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Selection of keyword phrases is one of the most important factors to be considered when completing a website search optimization exercise, but to be sure everyone is actually familiar with exactly what a keyword is, here is a definition. In a nutshell a keyword is a word or phrase that is written into a search engine enquiry form by someone who is looking for a specific piece of information, a specific product or a specific service.

For example if you want information on how to optimise your website for higher levels of traffic you may type ‘website optimization’ into a search engine enquiry form and in return you would expect the search engine to provide a list of websites that are discussing that specific topic. Ideally the search engines will put at the top of the list websites that are most relevant to that particular keyword phrase so that you can find the exact information you are looking for when you visit the listed site.

Behind every window someone is potentially entering a search enquiry into a search engine, so website search optimization is the key to ensuring they find you

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One of the primary objectives of any blogger should be to build a blog community, people who are interested enough in the topic of the blog  to register that interest and follow the blog. Otherwise what would be the point of writing and publishing a blog on the Internet that potentially no one ever reads.

Some bloggers do want to restrict their blog to private members, friends and family which can be done by restricting the access of the search engines and marking the blog private access only, so the blog community in this case becomes more of a private club than a public house.

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