A Good Time is Blog Time

This is a guest post from Diana Maria discussing How to Rank Higher and Increase Traffic to your website. Much of what is proposed has been touched upon in this blog before but it does serve as a good reminder of an overall approach to search engine optimization.

You will find many online marketing sites making endless claims about how to increase your website traffic, visitors and provide a top ranking position in some of the most popular search engines online. But you may need to  implement a diversified strategy in order  to beat your competitors. There are simple techniques that can be used to increase traffic for your web site pages, articles or blogs.

First you must try to maintain a clear hierarchy by adding text links to your site. Text links tend to be more important as search engine crawlers are unable to read text which is only available in the form of images. Any website with a navigation menu of text links can be easily indexed by popular search engines on-line. Although it is possible to use image ‘alt tags’ and file naming to give the search engines a pointer in the right direction.

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Affiliate marketing can be a lucrative option to earn money as a blogger. You will have to write reviews on various products. The articles that you write should be impressive and persuasive enough for the reader to follow the affiliate link given in your blog. Just writing grammatically correct English will not win your reader’s trust. In fact, your articles should have a few other characteristics to emerge as a powerful tool for affiliate marketing.

Follow these steps and notice a high jump in your affiliate earnings:

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So now it is official, Google are looking for good quality content on the sites they return in their search results and are going to war against the domains that provide low quality, rubbish content. So is anybody panicking or are you like me thinking, hasn’t that always been the case? Because if it wasn’t it should have been. OK it is a given that they didn’t necessarily have their algorithm sorted out well enough to detect the junk before, there is plenty of evidence of that in all those gobbledygook re-spun articles you come across so often. But if they really do have their algorithm sorted now, then really for the people that produce genuine well written articles with good content, this change can only be good news.

There is one possible downside and that is if they start to consider duplicate content across multiple domains as representing low quality, because from my interpretation this is not at all the same thing and previously Google would not have considered that a problem either. They may have filtered the results to return the same article only once perhaps, but that is fair enough, nobody searching the Internet wants the same article 15 times just because it comes from a different domain. It is after all still the same article and what the searcher really wants is a selection of different results, that match their enquiry, from which to choose. Or at least that’s what I want and of course I would like them to be good quality.

So this is how I approach article marketing, I always mix up my articles and post on all the big Internet sites like Squidoo, Hubpages and Ezine Articles et al. I tend to put complete original stuff on Squidoo and Hubpages then link to them from my own blogs and websites i.e. I promote them as though they were on my own sites. But then I add feed articles to the likes of Ezine, Xomba etc. etc to get links back to my sites.

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Link building is a significant activity for any web site owner, because it brings two benefits that can mean the difference between success and failure of the site. One is a better search engine rating and the other is targeted traffic.

In the link-building scenario, backlinks are considered essential because each time someone clicks a link to your website, the various search engines view it as a positive indication that you have valued content and will ultimately award you a high page rank. So with respect to search engine optimization techniques, the main focus has to be on building as many backlinks as possible. The more oneway links, the better your positioning on the search engine results page. When the major search engines rank you highly, your targeted viewers will discover you more quickly, which in turn, for you, will mean higher conversion rates from customer to customer.

How To Go About Link Building

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Choosing an article marketing service is a mostly hit-or-miss affair, unfortunately, this is because there is no way to evaluate their worth prior to signing on and paying your dues for a few months, depending on the competitiveness of the keyword you’re trying to win. No article marketing service will reveal its network of websites because that would set up its network for failure. Not only will competitors know about how it works, but search engines like Google will blacklist its sites, refusing to index them for trying to game the system.

So without being able to see the equipment, so to speak, how could you decide which article marketing service is right for your business? There is only really one way, by biting the proverbial bullet, of course. It’s as simple, and as unfortunate, as that.

All you do is sign up for a few months and see what happens. There is nothing to mull over on your part, nothing to analyse, as if picking stocks or following corporate earnings reports. Unfortunate, because all you can do is wait and see what happens – then repeat with each article marketing service until you find the one right for you. Or your money runs out, whichever comes first.

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