So is getting traffic to your blog a black art or is there a secret formula that guarantees you success. Perhaps just paying Google for position is the answer. I attended an advanced tips and techniques webinar with Google the other day discussing lots of different ways for getting a better click through rate on your Adsense ads. There were some really good techniques shared but not much said about getting traffic to your blog, a little bit to be fair but really not that much.
Now for me the biggest influence on Adsense income is getting traffic to your blog in enough quantities that you get a reasonable number of clicks. So when they opened the webinar up to a questions and answers session, I asked one simple question. I basically put up the question what is the most important feature of a blog that will result in Google placing it high up on the search engine results page, the consequence of which is getting traffic to your blog.
I was playing devils advocate a bit, because I pretty much knew what the response to that question would be…..



The answer to the above question is relatively straight forward and is a little like cholesterol. There is good and bad duplicate content.
What do you think the biggest mistake is that anyone makes with respect to website search optimization and blog writing????
An Internet marketing guide stresses the importance of using only quality content for blog pages, yet, the question remains: how can one decide what is quality web content and what is not? I would suggest that we start from the very nature of the blog: a highly informational and personal site which tackles subjects on a specific topic. Hence, when designing the blog, don’t make it too complex, stick to simple structures that allow users to easily follow the content of the blog. The frame should also be very simple and the eventual ads and links need to naturally blend in the content of the blog enhancing and improving the visitors experience on the site. Web design provides a great advantage of using similar fonts and formats, so only some elements on the page stand out and you should use these features for optimal affect.

