A Good Time is Blog Time

The first thing you need to know is that Google will charge you more for non-relevant ads than they will for relevant ads, and clearly if you have decided to use Google ads then you will be looking for the most traffic at the least expense. That statement is all about click through rate and click through rate is when people see your ad and decide to click on it taking them to the target URL. The higher the click through rate the more traffic you get and the more chance of making a sale. If your ads have a low click through rate, you get less traffic and less chance of a sale, plus Google are likely to charge you more because the ad is not being effective and they are not earning enough due to the low level of clicks. In a nutshell if you write a non-relevant ad (versus your chosen keywords), you are likely to get very little traffic and you pay more for the privilege.

This along with the next paragraph really is the crux of using Adwords, the ads you produce must be absolutely laser focussed both in terms of selecting the keywords relevant to the ad you create and then delivering on the promise the ad offers.

So what does that mean exactly, it means there is no use choosing a keyword that is focussed on a B&B when you offer self catering for example, or an iPad when you are selling digital cameras. This is the second part of the equation i.e. if you marry up your selected keywords brilliantly with your chosen ad format and lots of people click on your ad, at a cheaper rate reference the first paragraph but remembering you have to pay for each click all the same, then they arrive at the URL you have promoted and what happens. Doh!!! wrong product and off they go on the search for the right product. So who is the winner? actually no-one because you didn’t get the sale and the prospective customer didn’t get the product they were looking for.

Read the rest of this entry »

Google have announced on their blog the release of a very significant algorithm change from the 24th February 2011, I can’t believe they waited until I went skiing to make the change . The statement on their blog states that 11.8% of the queries they receive will be affected. Now for Google that is a pretty big number.

The key points of what they have tried to achieve are as follows: Read the rest of this entry »

The major player on the Web today remains to be Google. With the growth of many innovative products they continue to grow. They have distinguished themselves through the software they have developed. A key to Google has been the growth of GMail, their e-mail system, and new information technology blogs developments.

Taking a closer look at a key feature that GMail has potentially touched on is it’s versatility in creating custom management strategies or processing queues. This flexibility is what makes GMail an ideal platform to use as a personal contact management system or as a simple CRM. The video below describes how Salesforce have collaborated with Google to use Google aps as a customer resource management system, this gives you a good idea as to how you could personally use Google aps for your own purposes. Actually if you are interested in operating Google aps via Salesforce you can see the costs via this link, not an affiliate link and not as expensive as you might think.

Read the rest of this entry »

It’s very easy to forget that someone completely new to blogging may need assistance in understanding terms that anyone who has been blogging for a while will be completely familiar with. Consequently we can forget to explain the basics such as what’s the difference between Adwords and Adsense for example.

So, in a nutshell, the difference between Adwords and Adsense is that for one you are paying for an advertising campaign and with the other you are being paid for placing advertising on your website or blog, like this one to the left. Both are operated on a PPC (pay per click) basis.

A longer version of that is: Read the rest of this entry »

Today’s post is from guest writer Mike Seddon’ who is a pay per click ad specialist.

As business owners we live in interesting times! For many of us the internet has changed the way we do business.

Some business owners have already embraced these changes and are seeing dramatic growth in the business.

Others are trying to ignore the internet and hoping it is a fad that will go away. It is not a fad. It will not go away and their businesses are probably doomed if they do not change their thinking.

Read the rest of this entry »