A Good Time is Blog Time

It’s very easy to forget that someone completely new to blogging may need assistance in understanding terms that anyone who has been blogging for a while will be completely familiar with. Consequently we can forget to explain the basics such as what’s the difference between Adwords and Adsense for example.

So, in a nutshell, the difference between Adwords and Adsense is that for one you are paying for an advertising campaign and with the other you are being paid for placing advertising on your website or blog, like this one to the left. Both are operated on a PPC (pay per click) basis.

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Today’s post is from guest writer Mike Seddon’ who is a pay per click ad specialist.

As business owners we live in interesting times! For many of us the internet has changed the way we do business.

Some business owners have already embraced these changes and are seeing dramatic growth in the business.

Others are trying to ignore the internet and hoping it is a fad that will go away. It is not a fad. It will not go away and their businesses are probably doomed if they do not change their thinking.

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So is getting traffic to your blog a black art or is there a secret formula that guarantees you success. Perhaps just paying Google for position is the answer. I attended an advanced tips and techniques webinar with Google the other day discussing lots of different ways for getting a better click through rate on your Adsense ads. There were some really good techniques shared but not much said about getting traffic to your blog, a little bit to be fair but really not that much.

Now for me the biggest influence on Adsense income is getting traffic to your blog in enough quantities that you get a reasonable number of clicks. So when they opened the webinar up to a questions and answers session, I asked one simple question. I basically put up the question what is the most important feature of a blog that will result in Google placing it high up on the search engine results page, the consequence of which is getting traffic to your blog.

I was playing devils advocate a bit, because I pretty much knew what the response to that question would be…..

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There are many ways to use Google search to find information, but a dedicated blogger needs to know which ones are likely to help him get the information he needs.

For basic tips and tricks using Google the Google’s tips and tricks pdf is as good a place to start as anywhere. But I was a bit surprised to find how little it actually tells you, OK it shows you how to find exact phrases, how to screen out unwanted results using a – symbol and a few other helpful modifiers. But if you are blogging and looking for ways to suss out the competition and find long tailed keywords that are highly audience targeted, then it doesn’t really help. So if you want some Google search tips and tricks that might help, then read on.

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Submitting a site map to Google

A subject that has been reported as causing a lot of concern is the subject of submitting a site map to Google, the concern comes from two different aspects.

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It seems to me that when you start to discuss SEO techniques for whatever your reasons, perhaps to gain a better page ranking (sometimes known as an SEO rank) or for a better position on a search engine results page (also known as SEO placement), that we often forget to do the obvious.

Go and check out what the big search engines are telling us will improve our positions.

Now as you would expect from the big boys, there are no guarantees, all they do is advise us of what their take is on things, remembering also that very often this can change so you have to stay up to date on the latest thinking. It is up to you as a webmaster or blogmaster to see if following that advice works to improve your website ranking.

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