The blogging phenomenon perfectly integrates into the second generation of web services known as Web 2.0 simply because this is the most convenient platform for all Internet updates. What is there for bloggers with Web 2.0? First of all, the whole aim of the new web-technology is to facilitate the collaboration and sharing of information between users, and secondly to increase the usage rate, i.e. visitors to your Internet site. So the next legitimate question that arises here touches on the best ways to attract traffic and a blog is a source of highly dynamic content for which the search engines have a large appetite.
Enter Social Media sites in great abundance, a significant component of the Web 2.0 presence. Of course the market leader is facebook, but there are many others, Digg, StumbleUpon, Reddit and the list goes on. Gaining a presence on any of these sites is beneficial to a blog, but don’t think that it is possible to interact to the required level on all of them. There simply aren’t enough hours in the day, a better strategy is to simply post to the vast majority, ideally using submission software, and then to select one or two sites that fit with your subject and where you will find like minded people. These are the sites where you should seek to establish relationships and build trust with your Internet friends. It will need a little experimentation to find the social media sites that are your best fit, but worth that effort in order to establish a presence on that site and interact in a way that you can actually enjoy it.
First and foremost, we need to say here that with blogs, web information is no longer centralized in terms of authority, and also that the freedom to use and re-use material is limitless. From a certain point of view blogs become the real market, in which content is the transaction environment, in other words your view, perspective and opinion on a subject is what gives it a unique quality. Hence, Web 2.0 traffic tactics mainly gravitate around the optimization of blog articles for advanced search on the search engines, i.e. a significant proportion of traffic comes from search engines finding and valuing your content. Though it may be very tempting, don’t aim too high from the very beginning, it is almost impossible to get large numbers of visitors at the early stages of blogging.
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From a blogging perspective not to create a facebook page is actually a bit of a waste. Once it is set up all you have to do is import your blog posts automatically and everything you publish will be shared on your facebook pages. So you have to ask yourself the question, why would you not do that? It is completely free, you will make the information immediately available to over 400,000,000 facebook members and you have all the social media tools you need at your fingertips to start building relationships with like minded people, people in the same business as yourself and potential customers.
