Google Pagerank
Reciprocal Links Exchange – what Google has to say
is my latest Hub on SEO and specifically link exchanging and what Google are trying to assess from the links going to and from a website or blog.
There are one or two surprises in there particularly when it comes to link exchanges directly between 2 websites.
There is also a link to the original article if you want to do your own interpretation of what they are saying.
Worth a look might might just save you from upsetting the mighty Google.
I don’t know how they rank websites. I think nobody really knows how. I dont even know how I got PR 3. i’m just glad I am.
Mikes Sumondong´s last blog ..How Great Is Our God by Louis Giglio Part 2
its interesting the differences of opinion regarding how useful reciprical links are. who knows, id have thought they were of use but not as useful as one way links
neil@one way links´s last blog ..Standard Membership Free!
There is no doubt that reciprocal links are still useful and to an extent direct reciprocal linking is also OK. You do have to be wary of making your linking look natural, this includes having a steady and consistent build rate and not sudden spurts of activity from one source or type of source.