A Good Time is Blog Time

I have been reporting on a little experiment being done to establish exactly how you can promote a URL page to get a position on the first page of Google search engine results page. This is post the Panda update and involves ‘white hat’ techniques only. No skulduggery, article spinning software or trying to pull the wool over Google’s eyes.

As you can see the URL for www.writeaway.co.uk is positioned well up on the first page of the Google search results. This time, with an ongoing campaign supporting it, there is no reason to believe that it will not stay in position. In fact the most likely reason for it being displaced would be if there was a competitor attempting to remove it by doing more of the same thing than this campaign is doing.

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Today is the day we start a search engine results experiment.

The intention is that we take this website describing how to publish a book select a number of suitable keyword phrases and attempt to take the site onto page 1 of Google’s search engine results page (SERP). The strategy is all about how you develop a website to gain traffic using free traffic sources only. There will be no paid ads, although these have been previously used for this site, and no black hat techniques. This is going to be an exercise in using white hat techniques that the search engines will love.

So what is the intention, basically the strategy is going to rely on the fundamental techniques required for getting traffic that will stay loyal to both the author and the website whilst satisfying the criteria outlined by the search engines for what makes a site attractive and rank highly. Read the rest of this entry »

Have you noticed when you do a search on Google, or any of the other search engines, how often the first few results are a mix of  images, Google maps and of course the usual text based links that we normally expect to see.

The images and Google maps are also a completely different set of results to the text based ads that they get listed with i.e. they are not duplicate results for the text links.

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What do you think the biggest mistake is that anyone makes with respect to website search optimization and blog writing????

Placing too much emphasis on keywords and keyword phrases.

The reason when you see it is pretty obvious -

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Selection of keyword phrases is one of the most important factors to be considered when completing a website search optimization exercise, but to be sure everyone is actually familiar with exactly what a keyword is, here is a definition. In a nutshell a keyword is a word or phrase that is written into a search engine enquiry form by someone who is looking for a specific piece of information, a specific product or a specific service.

For example if you want information on how to optimise your website for higher levels of traffic you may type ‘website optimization’ into a search engine enquiry form and in return you would expect the search engine to provide a list of websites that are discussing that specific topic. Ideally the search engines will put at the top of the list websites that are most relevant to that particular keyword phrase so that you can find the exact information you are looking for when you visit the listed site.

Behind every window someone is potentially entering a search enquiry into a search engine, so website search optimization is the key to ensuring they find you

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