Have you noticed when you do a search on Google, or any of the other search engines, how often the first few results are a mix of images, Google maps and of course the usual text based links that we normally expect to see.
The images and Google maps are also a completely different set of results to the text based ads that they get listed with i.e. they are not duplicate results for the text links.
What do you think the biggest mistake is that anyone makes with respect to website search optimization and blog writing????
Placing too much emphasis on keywords and keyword phrases.
The reason when you see it is pretty obvious -
Selection of keyword phrases is one of the most important factors to be considered when completing a website search optimization exercise, but to be sure everyone is actually familiar with exactly what a keyword is, here is a definition. In a nutshell a keyword is a word or phrase that is written into a search engine enquiry form by someone who is looking for a specific piece of information, a specific product or a specific service.
For example if you want information on how to optimise your website for higher levels of traffic you may type ‘website optimization’ into a search engine enquiry form and in return you would expect the search engine to provide a list of websites that are discussing that specific topic. Ideally the search engines will put at the top of the list websites that are most relevant to that particular keyword phrase so that you can find the exact information you are looking for when you visit the listed site.
Behind every window someone is potentially entering a search enquiry into a search engine, so website search optimization is the key to ensuring they find you
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After being in the technology industry for over 30 years, I now live in the South of France running several different businesses. Just sharing what I know and learn as I go along and hoping that it helps one or two people out.
