So now it is official, Google are looking for good quality content on the sites they return in their search results and are going to war against the domains that provide low quality, rubbish content. So is anybody panicking or are you like me thinking, hasn’t that always been the case? Because if it wasn’t it should have been. OK it is a given that they didn’t necessarily have their algorithm sorted out well enough to detect the junk before, there is plenty of evidence of that in all those gobbledygook re-spun articles you come across so often. But if they really do have their algorithm sorted now, then really for the people that produce genuine well written articles with good content, this change can only be good news.
There is one possible downside and that is if they start to consider duplicate content across multiple domains as representing low quality, because from my interpretation this is not at all the same thing and previously Google would not have considered that a problem either. They may have filtered the results to return the same article only once perhaps, but that is fair enough, nobody searching the Internet wants the same article 15 times just because it comes from a different domain. It is after all still the same article and what the searcher really wants is a selection of different results, that match their enquiry, from which to choose. Or at least that’s what I want and of course I would like them to be good quality.
So this is how I approach article marketing, I always mix up my articles and post on all the big Internet sites like Squidoo, Hubpages and Ezine Articles et al. I tend to put complete original stuff on Squidoo and Hubpages then link to them from my own blogs and websites i.e. I promote them as though they were on my own sites. But then I add feed articles to the likes of Ezine, Xomba etc. etc to get links back to my sites.
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