A Good Time is Blog Time

The Home Page Pays System being delevoped by Smart Media Technologies moved a step closer to full release today. The ‘use your own browser option’ was released for beta testing and has been made available to all Full Members. This is a huge step forward in the development program and means that the progam will be in general use across the world allowing full members to flag any issues, glitches or bugs to the development team.

This is a stage, that any software developer will understand, is essential prior to a full release. Basically  to ensure that when the program is made available to the general public and free members, the experience will be as problem free as possible. A requirement for any software development program in this word of rapidly changing high technology and the Internet. Also watch this space for the adaptation to mobile platforms.

Home Page Pays will rival Facebook, Twitter, You Tube and other such Social Media Sites, but the burning question is ‘why – how can that possibly happen?’

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Smart Media Technologies is about to introduce a new concept called ‘Home Page Pays’. It is designed to be instantly accessible to Free members with nothing to download via a PC or a Mac computer and it can be used with any web browser. It doesn’t stop there, the new ‘home page pays’ concept is going to be available on 3 platforms:

• The existing Smart Media Desktop – a downloadable application with a huge range of features, including HPP when it is released
• The new Home Page Pays which will be accessible through your favourite browser
• Smart Media Mobile – a completely portable option designed to work on mobile products and smart phones offering all the benefits that come with Home Page Pays

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The first thing you need to know is that Google will charge you more for non-relevant ads than they will for relevant ads, and clearly if you have decided to use Google ads then you will be looking for the most traffic at the least expense. That statement is all about click through rate and click through rate is when people see your ad and decide to click on it taking them to the target URL. The higher the click through rate the more traffic you get and the more chance of making a sale. If your ads have a low click through rate, you get less traffic and less chance of a sale, plus Google are likely to charge you more because the ad is not being effective and they are not earning enough due to the low level of clicks. In a nutshell if you write a non-relevant ad (versus your chosen keywords), you are likely to get very little traffic and you pay more for the privilege.

This along with the next paragraph really is the crux of using Adwords, the ads you produce must be absolutely laser focussed both in terms of selecting the keywords relevant to the ad you create and then delivering on the promise the ad offers.

So what does that mean exactly, it means there is no use choosing a keyword that is focussed on a B&B when you offer self catering for example, or an iPad when you are selling digital cameras. This is the second part of the equation i.e. if you marry up your selected keywords brilliantly with your chosen ad format and lots of people click on your ad, at a cheaper rate reference the first paragraph but remembering you have to pay for each click all the same, then they arrive at the URL you have promoted and what happens. Doh!!! wrong product and off they go on the search for the right product. So who is the winner? actually no-one because you didn’t get the sale and the prospective customer didn’t get the product they were looking for.

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The Smart Media Desktop, what is it exactly?

The answer to that question is that it is a Free software program that anyone can download and share with their friends. Click on the Free Smart Media Desktop to access your free copy and to get an explanation of what it offers and don’t forget it is completely free.

Now I just know you are dying for me to tell you more about it and I have to admit I am tempted, but in truth you will get the best explanation and description of what the Smart Media Desktop can do for you by visiting the link above. The video is short to the point and provides a great overview of the benefits of the Smart Media Desktop and you don’t even need to provide your email unless you decide to download this fabulous free gift. You can make that decision once you have watched the 3 1/2 minute video, after that it is completely up to you, your choice.

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