The world of search engine optimization has changed significantly in the last 12 months. Why? Because the social media sites have come to the fore and quality content has grown even more in importance. So now the question is, how do search engines use social media to help rank websites and ensure that the content on a website does truly have high quality content?
The answer to the first part of the question is all about the activity on social media sites, sites like Facebook, Twitter, Google+ and LinkedIn. Quite simply put, people need to be talking about your website or blog, re-tweeting your tweets and sharing the articles you put out with their contacts or connections. The very fact there is interest in your posts will indicate what you are writing or publishing has some sort of value, and is of good quality.






