Before we get started on this its probably a good idea to explain what viral marketing is and what viral marketing tools are available for use by everyone.
For a URL to go viral what you are looking for is for other Internet users to promote your URL on your behalf with no additional effort from yourself at an exponential rate.
One example would be to give away an ebook offering free information on your subject of choice. Included in the ebook would be links back to your chosen URL and you would make it very clear that you are happy for your ebook to be passed on to others. In truth that is the objective, to get the ebook given away to as many people as possible and as quickly and easily as possible.
