A Good Time is Blog Time

Selection of keyword phrases is one of the most important factors to be considered when completing a website search optimization exercise, but to be sure everyone is actually familiar with exactly what a keyword is, here is a definition. In a nutshell a keyword is a word or phrase that is written into a search engine enquiry form by someone who is looking for a specific piece of information, a specific product or a specific service.

For example if you want information on how to optimise your website for higher levels of traffic you may type ‘website optimization’ into a search engine enquiry form and in return you would expect the search engine to provide a list of websites that are discussing that specific topic. Ideally the search engines will put at the top of the list websites that are most relevant to that particular keyword phrase so that you can find the exact information you are looking for when you visit the listed site.

Behind every window someone is potentially entering a search enquiry into a search engine, so website search optimization is the key to ensuring they find you

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It seems to me that when you start to discuss SEO techniques for whatever your reasons, perhaps to gain a better page ranking (sometimes known as an SEO rank) or for a better position on a search engine results page (also known as SEO placement), that we often forget to do the obvious.

Go and check out what the big search engines are telling us will improve our positions.

Now as you would expect from the big boys, there are no guarantees, all they do is advise us of what their take is on things, remembering also that very often this can change so you have to stay up to date on the latest thinking. It is up to you as a webmaster or blogmaster to see if following that advice works to improve your website ranking.

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