Selection of keyword phrases is one of the most important factors to be considered when completing a website search optimization exercise, but to be sure everyone is actually familiar with exactly what a keyword is, here is a definition. In a nutshell a keyword is a word or phrase that is written into a search engine enquiry form by someone who is looking for a specific piece of information, a specific product or a specific service.
For example if you want information on how to optimise your website for higher levels of traffic you may type ‘website optimization’ into a search engine enquiry form and in return you would expect the search engine to provide a list of websites that are discussing that specific topic. Ideally the search engines will put at the top of the list websites that are most relevant to that particular keyword phrase so that you can find the exact information you are looking for when you visit the listed site.
Behind every window someone is potentially entering a search enquiry into a search engine, so website search optimization is the key to ensuring they find you
