Blogging – making it pay

Maybe the starting point of a profitable blog is a great topic, but there is definitely more to the business than that. There are two options a blogger has when trying to make the page generate revenue from advertising: either to stay on top of other blogs with a good search engine results page position or provide good-quality material that ensures a high readership. Though the former option may look like the better option, things are slightly different when you have to achieve a high ad click rate. Let’s look at the dos and don’ts of blogging when it comes to making money from advertising.

First of all, you need to consider the number of readers you target with the blog articles, and set an average or modest click rate in case the domain you’re dealing with is not a very common one. You may get valuable clicks, but they may not be enough to generate the income you need; therefore, always try to maintain a balance between the advertising rate you set for the blog and the amount of traffic you manage to draw by well-researched, informational content. The best Google program to use here is definitely Adsense, but keep in mind that the ads are relevant to the site material and vice versa, hence, focus on quality rather than quantity because quality draws a targeted audience looking for what you are offering and quantity may just see them arrive and then leave again immediately.

One of the smartest ways to attract traffic and therefore increase the chances to get more ad clicks is by the use of a good link building strategy. All you have to do is post a link with an excerpt from the blog article and post it on the main page. The whole point is to make it catchy: the reader sees it, interest rises and he or she clicks on the link to get to the body of the story. If you only post the title of an article within the link, you risk that the visitors leave the page without actually reading the post.

Don’t make the mistake of linking your blog only to top pages in the business. Yes, there are sites that are considered reference points in the field of interest, but you actually run the risk of sending the reader’s attention towards a competitor. Links are great tools, but they are not the be all and end all for a blog: first comes nice, unique information, and only then should you focus on directing the reader to other similar pages. The best links to use are those that take the visitor to a detailed explanation of the information on your blog, while also allowing the return to the initial page, in other words you provide them with a detailed extension of your blog content consequently enhancing the informational package that you have provided them with. Good luck!