Business Blogging
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Many large and small businesses alike have recently discovered the great advantages of blogging in maintaining good communication relationships with both employees and customers. It is obvious that for some people, blogs have become a means of sharing information and expertise at very advanced levels and this can only mean increased profit for the company. It is a common knowledge by now that small businesses profit the most from blogging. Why? Because a highly specific web page such as a blog, successfully substitutes an extensive online presence. Instead of a static page, you offer a very dynamic blog where feed-back is encouraged and various issues get tackled with.
Many Internet experts consider blogs a very informal, yet popular way of developing business contacts, since, the informational content receives a different approach than in the case of classic promotion sites. Business owners can definitely enjoy great recommendations from users, but there are also dissatisfied customers who could review the products or services unfavorably. You’ll have to be prepared to handle such situations with the utmost diplomacy in order to avoid a worsening of the situation. On the other hand, a business blog provides the opportunity to run market research and avoid hiring employees that don’t fit requirements.
Business blogs also function as the right tool to spread news to all the employees at once; this kind of blog application is usually preferred by larger companies who can reach the staff in a more comfortable way and on a daily basis. Statistics claim that blogging significantly contributes to team building and communication between the departments of the same company; hence, there has been an increased preference for blogging over newsletters. Nevertheless, we also have to mention the more difficult aspects of business blogging as well.
For instance, maintaining an updated blog requires quite a lot of time and work, it may even be necessary to have someone perform all the operations on a regular basis. Then, the e-commerce possibilities are fewer when it comes to using a blog over a regular site; you may find it very advantageous to start blogging when you just initiate your business online, but then, you may choose to use it in parallel with a regular promotion site, once things get to look brighter. If at the beginning you take advantage of the minimal costs required by a business blog, later you need to monitor the efficiency and effectiveness of using blogging as a business tool.
It must be a good idea. I’ve been seeing more company blogs lately and I have heard of people who have been hired just to blog for the company.
I have been suggesting it to my company for a couple of years now but they are still wary of customer service implications and worried about the best way to control content without sounding too canned.
.-= JMom´s last blog ..Eating Out with Kids =-.
Good post with a lot of great points. Business’ engaging in blogging is definitely a pretty strong trend. I’ve seen many companies initiate blogs in hopes of achieving better outreach and distributing information in a new way to tap into various audiences. Great point about employees and team building/communication too.
.-= Leigh Goessl´s last blog ..Business: Improving Communication Using Technology =-.
Your post gives a lot of information on how a business engages with blogging. Companies are using blogs to attract more viewers. With this team building and communication within the company department will be much easier and effective.
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Well, i do understand that blogging is one way to communicate with your employees but like you said, it takes a lot of time to maintain an updated blog and it may even require an administrator to perform the daily operations. My point here is that isn’t that another investment for the company to hire someone to maintain the blog? Isn’t that a loss in their revenue? I’m just wondering.
Every resource in business costs money, hiring staff is probably one of the most significant. What a business has to decide is whether that investment provides a return that exceeds or justifies the cost. Sometimes this is not even measured in value but in extraneous benefits such as good will, staff moral, improved communications and so on. Yes subjective and a call that the budget holder has to make.