Digital marketing is something every business is using in today’s connected world. Where print, television, and radio advertisements once dominated the landscape, today the internet is kind of the marketing world. Not only is it more effective, but it’s also far less expensive than other types of marketing.
Join us as we look at seven ways you can harness the power of online marketing for maximum results.
7 Tactics For Maximizing Your Online Marketing Results
Online marketing comes in a lot of forms. Some of it focuses on PPC campaigns, others leverage SEO techniques to create great content and generate leads. Still others focus on social media marketing, or email primarily.
The best online marketing strategies are the ones that mix in a little bit of everything, but more than anything else, they tailor it to their audience. Here are 7 ways you can get more out of your marketing efforts:
1. Check Out The Competition
Your competition is always going to be there, and while you’re certainly competing with them to win customers, that doesn’t mean you can’t learn from their success and their mistakes. Start with surface levels looks at their social media profiles and their websites.
Take note of what’s working for them, what posts are getting more engagement than others, and then turn to your tools of choice. Look for options like Majestic or Ahrefs, anything that will allow you to put in your competitor’s URLs and peek behind the scenes.
Depending on your findings, you’ll have a baseline for what could potentially work better in your marketing and things to avoid.
2. Launch a Blog
Every business needs a blog. This will be the beating heart of your marketing. When marketing your website with On Blast Blog, the focus will be on pointing leads and customers to your content. Your content sells your brand, and it lends authority to your marketing.
Starting a blog in today’s world is incredibly easy, and connecting it to your website gives you a place to pull content from when you’re trying to generate leads or convince people to check out your company. It will also connect customers to your landing pages.
It’s the key ingredient to any successful marketing campaign. Without a blog, your brand has no voice, no identity, and no way of winning people over.
3. Get Comfortable With Top Management Tools
Managing your marketing is nigh impossible without the help of proper tools. If you try to keep everything organized on your own, you’ll drown in all of the moving pieces. Instead, consider using one of today’s top tools.
Consider these options:
- Buffer – A powerful social media management tool that allows you to schedule, track, and post on your profiles. With add-ons like Pablo, it can also help you create compelling visuals to spice up your marketing.
- Hootsuite – A similar scheduling tool for social media, but this one allows you to see other feeds and monitor conversations in a way its competition does not.
- SproutSocial – Sproutsocial is a management and engagement platform for businesses. It has a single stream inbox that ensures you’ll never miss a message. It also offers analytics and scheduling tools.
These are just a few examples. There are tons of management tools out there for every type of marketing. Seek them out for your unique marketing situation and you’ll find they help you quite literally manage things easier.
4. Balance Content Creation and Curation
When it comes to your content, too much self-promotion can turn people away from your brand. It’s important that you remember that your customers should be the focus, not the brand itself. They trust and appreciate the brand because the brand focuses on them. It’s for this reason that marketers will usually recommend and 80/20 split between valuable informational content, and content designed to sell.
Among this balance, it’s important to look for a ratio between the content you create and the content you curate. Content creation should be set to a fixed schedule, and curation should happen between naturally as you find and feature content.
This is why it’s important to check out influencers and competitors in your niche. If you like what they’re publishing, use a tool like Pocket to save that post so you can retweet, share, or link to it later.
5. Automate Where You Can
Automation in your marketing can save valuable time and ensure that the customer experience is where it needs to be. There are a few different options for automating your marketing efforts:
- Lead tracking and nurturing – This can be done with CRM software and contact forms.
- Social media – there are chat bots that can reply to common questions, and tools for automatically featuring content or responding to mentions
- Email marketing – there are a variety of tools that can be used to automatically send out messages when customers make a purchase or leave a review for example.
6. Do Your Research
The best marketing is done with data to back it up. Researching keywords, topics, and interest are all crucial when you’re planning a marketing campaign online. This is why tools like Buzzsumo are so popular and integral to your strategy.
In the case of Buzzsumo, you’ll be able to research competitors or topics and see what kind of engagement and shares they are getting. Furthermore, tools like Google Analytics can show you how pages are performing and give you further insight into how your marketing is progressing.
Everything you do, back it up with data so you know you’re making an informed decision.
7. Diversify Your Marketing Types
Our final point, is diversification in your marketing. You can’t simply focus on one type. You need to work with all different types of marketing to truly succeed. Email, social media, PPC campaigns, landing pages, all of it needs to fit together into the grand puzzle of your marketing.
Now, that being said, you should focus on the types of marketing that resonate best with your customers. If you tend to get very little engagement on social media, but your email list is growing by the day, then you know to shift priorities.
The biggest takeaway here, is that marketing is not a one-size-fits-all type of thing. Different types of marketing work for different businesses. Don’t try everything, but definitely try more than one type for the best success.
Online marketing requires a unique approach for every business. In today’s world, it’s important that you harness all of the tools and strategies available to you. How do you maximize your marketing efforts? Let us know in the comments!
From Kelly Paxon who is an expert marketer and has spent the last decade perfecting her marketing prowess. She helps other businesses maximize their marketing efforts online.