An Internet marketing guide stresses the importance of using only quality content for blog pages, yet, the question remains: how can one decide what is quality web content and what is not? I would suggest that we start from the very nature of the blog: a highly informational and personal site which tackles subjects on a specific topic. Hence, when designing the blog, don’t make it too complex, stick to simple structures that allow users to easily follow the content of the blog. The frame should also be very simple and the eventual ads and links need to naturally blend in the content of the blog enhancing and improving the visitors experience on the site. Web design provides a great advantage of using similar fonts and formats, so only some elements on the page stand out and you should use these features for optimal affect.
Furthermore, you may have learned by now that you need to create the site content around some high-in-demand keywords that users type in the search box of the engine. The more the keywords, the higher the chances to have your blog appear in the first result pages. However, many bloggers misunderstand keyword density. The blog content should naturally include the keywords in an easy-to-read kind of way; a keyword density that goes higher than 2 or 3% could make the articles less appealing to the reader, this is generally because the flow of the text is lost and makes reading the article less natural and more difficult to follow. It is worth looking for sites that can provide you with a keyword density analyzer to assess whether you have overdone things on that aspect and provide you with the option of rewording the text to a more natural state.
So think a little differently about how you approach the writing of the text, think ‘not what my keyword can do for me, but what can I do for my keywords’.
There are some tips you may consider when creating quality content for a blog. First of all, regardless of the domain and the target audience, it should be reader-friendly and reader-oriented no matter what the subject. This means that even when you deal with a scientific topic, you can still keep the reader’s attention vivid since not everybody who visits your blog has a professional cultural background. Write everything in short or medium-sized paragraphs so that the information naturally flows without being hard to track in case of an interruption. Don’t use misspellings or phrases that do not make sense when addressing third parties however appealing they may be from a keyword value perspective.
Statistics show that blogs that include links in the article content are more successful than those who present links at the bottom of the page for instance. Inserted links allow the reader to get an in context explanation of a concept or provide the opportunity to show interest for specific products or services. Furthermore, the blogs that make a happy combination of written content, pictures and videos are considered a lot more appealing to the average Internet user, and thus receive a lot more traffic. The key to being successful within the blogging system is definitely continuous adaptation to the desires of the target market.