The popularity of Twitter has simply been growing at a phenomenal rate. As per Econsultancy’s report, Twitter to date has more than 75 million users all across the world, with more than 15 million active users. You can now see people using it for business networking and promotion purposes. As Google and other search engines are, at their own admission, taking more notice of social site profiles, optimizing your Twitter profile, especially in the context of business promotion and marketing, is important. By optimizing your Twitter profile page, you can build up natural links and thus generate a decent amount of traffic for your site from all the popular search engines. So if you have been considering the potential of these benefits and have planned to optimize your Twitter page to help achieve effective search engine results, you may be interested in some smart optimization tips for your business. Taking these steps could help provide you with quality links that will spread brand awareness among your target audience. So, let’s check out some tips for optimizing your Twitter profile:
Making your Twitter handle
Probably one of the most critical considerations when it comes to optimizing your Twitter profile. Choosing a good handle or user name that will serve you effectively is not a case of simplychoosing any name that comes to mind in a random manner. To be effective, it must be something pretty relevant to your brand name or the targeted keyword of your niche area. You should choose the handle name very carefully as you may not be able to change it at the later stage, also you are going to use its URL to optimize your Twitter profile for different search engines. If the exact handle or user name you want is not available, choosing one that defines your business or brand as closely as possible, in much the same way as you would for a website domain name.
Optimizing your profile bio
Another important tip is to put relevant information in the profile bio of your Twitter account. You are only allowed to use 160 words in Twitter while creating your bio, so make sure you only put information that relates to your business in an interesting way. This will help in attracting users to your profile. Plus, if possible, also try using relevant keywords for your business in your profile bio; this will help in optimizing it for all the major search engines. Your profile bio is similar to a webpage description and will help your target audience to find you when you are indexed by different search engines.
Chose an engaging profile picture
The nature of man is to be attracted to visual images; therefore putting a good profile picture is a must. Make sure you choose an engaging picture, which showcases your business. A major benefit of having a profile picture is that it helps others to find and identify you on Twitter. Any profile picture should comprise of several important characteristics. It should be visually engaging, unique and should be friendly and warm. The good thing about these pictures are that they can also be optimized using keywords via your file naming convention, consequently making your profile search engine friendly. Most of these points also apply to the background image you use if you decide to upload your own. Plus this is the best way to personalize your Twitter account.
Links to your Twitter profile
Links, as most people know, are an important element for optimizing your website in order to gain search engine authority. The same is applicable to your profile. By increasing the number of links to your Twitter profile you end up making it more visible to the search engines and your profile will grow in authority. To begin with you could link to your Twitter profile from your own website or blog consequently passing some domain authority from the site. Another way to get more links to your Twitter profile is by increasing the number of your followers, then if you engage with them properly they will be more inclined to link to your Twitter profile from their sites. Don’t rely on just one way for getting links however, it is always better to have a range of different ways of getting links to your profile as this will look more natural and be more believable to search engines.
Consider using Hashtags
Hashtags simply act as flags for keywords and they are a vital element for anyone searching for information on Twitter and for search engines that may be searching for relevant information in answer to an inquiry. So when creating any tweet, you should prefix any word that might be searched for with a hash symbol, this simple technique will almost certainly boost the number of views of your ‘Tweets’ and consequently your Twitter profile. For example anyone searching for information about business would find your Tweet if you had #business included in the content.
Including your site URL in your account settings could certainly help you in generating more traffic for your website.Why? Because if you can build your author authority, so you are taken seriously by search engines, this will in turn pass authority to your website and this is especially true of Google.
The growth of Twitter has been simply enormous over the past few years. From the celebrities, to ordinary people, to marketers and businessmen, everyone seems to be using this platform to put across their ideas and views. So if you are keen to promote your business using this platform, then you need to optimize your Twitter account. The above tips will help you in achieving that objective.
About The Author: Sarah is a writer/blogger by profession. She loves writing, travelling and reading books. She contributes to Hydroxycut